As usual this test will be a SHOW WHAT YOU KNOW. In other words, these topics will be listed as questions on the test.....so if you prepare you will do well. Good luck.
§Ch 6 sec 4
1.Political efficacy, gender gap, voter turnout chart/hi and lo % presidency
2.167--Voting by Groups; changes by sex, race, education, age
3.Factors that influence voters; income/occupation, education, gender, age, religion, ethnicity, family, party identification
Ch 8 1-2 Public opinion, opinion leader, mass media, liberal conservative
1. public opinion is determined by: 5 factors
2.Mass media Use 2007
3.Explain the political spectrum: Left, right, and center—
4.Apply to presidential campaign in short essay; 2,3…1,2
5.Mandate, random sample, quota sample, public opinion
6.Straw vote, scientific polling, universe, sample
Sec. 3Latino Media story p. 214, q. 1,2,3
1.Medium sound bite, public agenda
2.Internet access for info.
§TYPES OF ADVERTISING STRATEGIES
+Questions about Obama and McCain; Questions about prop 2 and 8
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