You are in Colleg: Essay due Monday.

•HW: College Text Assignment: Read all biographies. Thesis: Only ‘special’ individuals become successful entrepreneurs. (agree/disagree) But, if you want to try it, “Here is What I Know”.
•Compare the personal histories, Include common personal characteristics
•Compare their products,
•Compare the challenges,
•Describe the road to success., include internet research on one entrepreneur and their product . Inform me about this individual...in your own words. Include personal history, challenges, product. See the website and share any interesting information. Conclude with final advice to the brave.
1.Oprah Winfrey 94
2.Charles Wang 172
3.Cesar Chavez 204
4.Dineh Mohajer 291
5.Linda Alvarado 355
6.Bill Gates 471

Outline for Commercial Presentation!!

1.Introduce and show commercial
2.Address 4 print ad questions: Purpose, Audience,
3. Strategies, What does is tell us about the culture and era? How does this help sell the product?
4.Present (show parts of ad) how the advertisement uses Repetition, Association, Composition, and Omission to be effective
5.Present (show): Attention Getting strategies;
6.Confidence Building techniques
7.Stimulating Desire
8.Final Pitch: Explain why this is an effect commercial!!

College Essay; due next Monday in class only!!! WANNA GRADUATE????

Read: p. 375-387; 394-400
•Thesis: agree or disagree
•The business cycle of 2009 causes unemployment and more poverty. We can/cannot change unemployment or the fact that the poor will get poorer.
Include:
–Review of the great Depression, WWII, and factors that influence the business cycle
–Explain why full employment is difficult
–What is poverty? Who? Data. What programs can change poverty….
–Internet research: Explain how today’s economy is impacting the poor and their employment. Tell a story about a family or individual.
Key vocabulary from text; choose 3 from each section

VIDEO AD RUBRIC/GUIDELINES

Video Advertising Presentation: Each team must work together. Each team member must be responsible for at least one part of the presentation. However, all will be graded for completeness and participation.
Presentation 50 points; notes, 25 points, written analysis, 25 points = 100 points
The questions we explored on print ads should be addressed first:
What is the ad try to do? Purpose? (5)
Who is the audience/s
What is the strategy…strategies?
What does the ad tell us about our era, our culture in 2009?
1.QUESTIONS YOU CAN ASK ABOUT ADVERTISING
Address Repetition; show and tell
Address Associations made in the commercial; show and tell
Address Composition; outline the design, organization, patterns, etc.
What is Omitted? Are there Diversions
2. HI. Trust me. You need… Hurry… Buy!
–Address the topics in 1, 2, 3; explain
–Focus on 3 most powerful facets of commercial
3. Read and explain the ‘types of attention getters’; show specifically in your ad
4. Confidence Building = Persuasion; what words, logo, or image create audience confidence in product?
5. Desire Stimulating: List product centered ‘puffery’ words
What is not stated but intangible benefits?!

ESSAY FOR MONDAY 50 points---on your own!!

•Due Monday Essay: Ch. 12 313-324.
•THESIS: The best way to earn money today is through ‘savings’ or stock market.
•What is the best method of ‘saving’ money? What are the components of the savings system? Describe and analyze 3 ways to invest. Compare this to your current stocks on Updown. Which are the best plans for you to save? Make a plan for yourself starting with a $500 graduation gift!! How much will you then have in a year? Four years? Ten years?

NEXT TEN BUDGET CHALLENGE PAPER

I hope you completed the Challenge by now!! If not, go do it!! 100 extra credit points!!
However the following must be done properly and thoughtfully.

After you complete the challenge, and settle on a final budget...go back and review
each of the 17 pages/items you must analyze. For each page you must do the following:
1. Explain your first and second (next best) choices.
2. Using the concept of Opportunity-Cost,
explain the opportunity and cost....then compare the advantage of one over the other.

So, for each page you will explain your thinking...by explaining the Opportunity and Cost.

Remember, the current budget is a 22 billion dollar deficit!!! You must try to balance or
reduce the deficit as best you can....with good reasoning and explanation!! So, this will probably
be three pages of typed writing. Attach to your print outs!!!

Good Luck!! I am arranging some other prizes for the Top 3 budget proposals. SMILE!!!

http://www.next10.org/budgettool/site/thesim/flashcheck.html

goto next10.org
http://www.next10.org/budgettool/site/thesim/flashcheck.html
HoW will you balance the state budget? 100 pts.

Complete activity. Print out last pages/summary.

Instructions to come on writing assigned to this task. Due Monday after BREAK!! ENjoy!!

Survery Ads,,,,To or From School

3 of each
•Intrusive: too many ads
•Deceptive: ads lie, mislead
•Bad Nutrition: junk food leads to obesity crisis
•Offensive to various groups: women, minorities, ethnic groups, religion
•Promote personal Problems: contribute to dept, family stress, poor self image
•Promotes materialism: buying more = better life

How to Sell A Product in the Recession

•Choose one product: What are the problems, what is the pricing solution? Is there an elastic or inelastic demand for this product? How would you sell this product today????
•Draw it, Create a Slogan to sell it,
1.1. Attention getting
2.Confidence Building
3.Desire-Stimulating
4.Urgency or 1st Step to acquire
5.Benefit—feel good? Look good?
•Finish slogans for homework