Video Advertising Presentation: Each team must work together. Each team member must be responsible for at least one part of the presentation. However, all will be graded for completeness and participation.
Presentation 50 points; notes, 25 points, written analysis, 25 points = 100 points
The questions we explored on print ads should be addressed first:
What is the ad try to do? Purpose? (5)
Who is the audience/s
What is the strategy…strategies?
What does the ad tell us about our era, our culture in 2009?
1.QUESTIONS YOU CAN ASK ABOUT ADVERTISING
Address Repetition; show and tell
Address Associations made in the commercial; show and tell
Address Composition; outline the design, organization, patterns, etc.
What is Omitted? Are there Diversions
2. HI. Trust me. You need… Hurry… Buy!
–Address the topics in 1, 2, 3; explain
–Focus on 3 most powerful facets of commercial
3. Read and explain the ‘types of attention getters’; show specifically in your ad
4. Confidence Building = Persuasion; what words, logo, or image create audience confidence in product?
5. Desire Stimulating: List product centered ‘puffery’ words
What is not stated but intangible benefits?!
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