Wednesday, April 1, 2009

How to Sell A Product in the Recession

•Choose one product: What are the problems, what is the pricing solution? Is there an elastic or inelastic demand for this product? How would you sell this product today????
•Draw it, Create a Slogan to sell it,
1.1. Attention getting
2.Confidence Building
3.Desire-Stimulating
4.Urgency or 1st Step to acquire
5.Benefit—feel good? Look good?
•Finish slogans for homework

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